Q 1. How to deactivate VAS on mobile services?

Consumer can deactivate or stop VAS through a simple process by dialling or sending SMS to 155223 (toll free). Using SMS: Message/Text “STOP” from the mobile number to 155223. Receive a reply from 155223 with a list of VAS products activated on your phone. Press the appropriate key to deactivate the service. SMS confirming deactivation request (IVR/ SMS) followed by another SMS confirming that service has been deactivated will be sent by the operator.

Q 2. The service providers activate value added service like hello tunes, ring tunes, background music etc. on a telephone, mobile of a consumer without his/her consent and charge for the same. Is it permissible?

The service provider cannot activate any value added service, whether chargeable or free of charge, without the explicit consent of a customer. In case the subscriber seeks to unsubscribe the value added service within 24 hours if the VAS is more than a day or within 6 hours where the service is for a day, from the time of its activation, the service provider has to deactivate the value added service and adjust or refund the deductions made, if any.